1 4 1 based upon their user profile is key to guiding them in the right direction.” WMS enables cruise lines to offer more flexible, customised and effective connectivity packages via cellular and wi-fi services. “We are the leading cellular roaming provider at sea with the most modern network deployments in the cruise market and the richest roaming footprint in the world,” says Arora. “Offerings such as our awardwinning Cellular at Sea service have been deployed for more than 15 years and we are a trusted partner to the industry.” WMS also provides cost-effective wi-fi design, integration and management services to help cruise lines maximise their investment. Its team of expert engineers can assess a cruise line’s wi-fi network and make recommendations to improve performance and guest satisfaction. “We can help cruise lines create that seamless environment so that onboard connectivity begins to resemble what guests are used to on land in terms of options, wide penetration and affordable pricing,” said Arora. While many cruise lines have already invested in essential connectivity technologies, Arora believes that they must now adjust their communication and pricing approach to ensure passengers receive the services they want. They can reap the business rewards of doing so by expanding penetration of connectivity and usage and improving guest satisfaction for these services. “Small changes in how cruise lines communicate the availability of these services to passengers based upon user type would increase adoption,” says Arora. “Cruise lines can also get greater return on investment by exploring marketing efforts that do not discourage guests from communicating while at sea in the manner that makes sense to them and their families.” CFR WMS is helping cruise lines to deliver the connectivity packages that passengers want
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