1 4 7 want a happy and profitable ship, you need a happy crew,” says Groeger. “They need recreational spaces and an outside area, but you also want to provide privacy for them and the passengers. “The best pastry chefs, cooks and stewards will only seek your employment if you create a lifestyle and workplace that excites them. Our client wouldn’t necessarily be aware of the importance of these crew spaces, so this is where we come in.” The ship itself is also key to providing a top-tier cruise experience. “The parameters are set by the hardware of the ship,” says Groeger. “You have to assess what kind of passenger experience you can deliver based on what you have, what you build, or what you buy. The second-hand market is also an important part of our business.” COLUMBIA can provide pre-purchase evaluations to help its customers make the best investments possible. “Our preproject inspection reports can guide our clients,” says Groeger. “In fact, they often ask us to look at multiple vessels before helping them to make a decision.” Groeger also recommends that new market entrants carefully consider sustainability. “Today, everything is focused on sustainability and reducing energy consumption,” he says. “But new brands must also think about how to prepare their vessels for the future – there is nothing worse than building something quickly and rendering it useless within a few years.” Ultimately though, Groeger highlights partnership as the most important factor for new cruise brands. “It’s hard to achieve success alone,” he says. “While we are a service provider, we are first and foremost a partner. We want to help our clients realise their visions, acting as the technical and operational arms of their brand.” CFR “ If you want a happy and profitable ship, you need a happy crew”
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