6 6 Ambition will debut in March 2023 that will meet the preferences and expectations of its guests. “We are tailoring experiences to suit our guest demographic,” says Verhounig. Ambassador also offers a varied programme of entertainment. From musical theatre productions to craft sessions, the brand aims to provide something for everyone. In 2022, the line has invited younger guests to join two multi-generational cruises this year. This programme has been designed for children, parents and grandparents to engage together. “Everyone has missed family interaction over the past couple of years so it’s important that we bring this back,” says Verhounig. “I think this is being received extremely well.” Ambassador plans to offer the same guest experience onboard its second ship Ambition, which sailed as Costa neoRiviera for Costa Cruises and AIDAmira for AIDA Cruises. The ship was delivered to Ambassador on 15 March 2022 and is currently undergoing rebranding and renovation work to improve the engines, add a new wastewater treatment system and more. Ambition, which is slightly smaller than Ambience and carries up to 1,200 guests, is set to debut in March 2023. It will offer a palladium theatre, casino, craft studios, six bars and restaurants, as well as two swimming pools, a wellness centre and a range of shops. “Ambition is a vision of beauty and is progressing well,” says Verhounig. “Like its sister ship, Ambition will offer no-fly sailings predominantly targeting the 50-plus market with a premiumvalue, authentic cruise experience. What is most exciting about Ambition is the new range of regional departure ports including Bristol, Newcastle, Liverpool and Falmouth in the UK, Dundee in Scotland and Belfast in Ireland.” CFR “ We are tailoring experiences to suit our guest demographic” INTERV IEW
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