INTERVIEW A class above the rest Norwegian Cruise Line has launched two Prima-class ships in 12 months, bringing several industry and brand firsts to a wider range of guests. The brand’s Gary Anslow tells Michele Witthaus more Every so often a novel ship class drives major developments for a cruise operator. The launch of Norwegian Prima in August 2022 was just such a game-changer for Norwegian Cruise Line, says Gary Anslow, the brand’s director of sales in the UK and Ireland. “Norwegian Prima was the first vessel to debut in the Prima class and our most indemand ship ever, with a record-breaking first day and first-week sales,” he explains. “It was the first major cruise ship to be christened in Reykjavik, Iceland’s capital, with world-famous pop icon Katy Perry serving as its godmother and performing at the christening ceremony.” The Prima class offers both industry and brand firsts, with bigger and better facilities available for guests, says Anslow. “The new Mandara Spa – previewed on Norwegian Prima – offers detoxifying saunas, pools and a two-storey waterfall, so guests can truly put relaxation front and centre of their sailing. Elsewhere, our Indulge Hall enables guests to dine around the world with cuisine from India to Italy to Latin America.” Given the buzz around the ship, the stakes were high for the brand to replicate its attractions and bring even more exciting features when sister vessel, Norwegian Viva, entered service on 10 August 2023. “We were very excited to launch the second vessel in the Prima class this year,” says Anslow, noting that the ship’s visual appeal will make it stand out for those who book cruises on it. “We can’t wait to see our guests’ reactions to Norwegian Cruise Line’s commission with British digital artist Dominic Harris, who has created an interactive work of art exclusively for Norwegian Viva.” “ Norwegian Viva continues our global reputation, offering guests exciting itineraries and more wideopen spaces” Norwegian Prima was the first ship in the Prima class and debuted in August 2022 78
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