INTERVIEW Investing in quality Matt Swiergon details to Richard Humphreys the benefits that cruise lines can expect when selecting high-quality products from Beadlight Time and money are precious commodities for cruise lines. So, when it comes to selecting the products they install on their vessels, cruise line executives have to decide whether to opt for more expensive highquality products, or a cheaper alternative. For Matt Swiergon, sales manager at Beadlight, the choice is simple – cruise lines should always pick the best materials and products because it will save them time and money in the long run. “Beadlight products are designed to last for over 25 years,” he says. “This means they will last for the lifespan of the vessel, without needing to be repaired or replaced. All our products are designed to use low-power, energy-efficient LEDs, making them up to 80 per cent more efficient than standard bulbs. “The products themselves are easy to install and just need to be wiped with a soft cloth to remove any dust or fingerprints, leading to drastically reduced maintenance costs.” Some Beadlight products are designed to fulfil multiple functions. The Somnus wall-mounted ambient reading light, for example, combines an ambient light with a flexible stem and USB charging ports in the base. There are numerous benefits for cruise lines opting for best-in-class products and services. The most important one, though, is that it enables them to provide an excellent customer experience. “Investing in a high-quality product with better functionality and durability than a budget alternative provides a better customer experience for the passenger, leading to a better mood and engagement with the activities the ship has to offer,” says Swiergon. “Installing high-quality products in crew-facing areas allows them to perform their duties more efficiently, leading to a more productive and happier crew.” Members of Cruise Lines International Association have committed to reducing carbon emissions by 40 per cent by 2030. With this in mind, Beadlight has put an increased focus on developing energy-efficient LED reading and ambient lights, which can help cruise lines cut energy consumption. “Smaller expedition cruises allow passengers a more personal cruising experience with their lower capacity and ability to visit areas that larger ships can’t,” says Swiergon. “They leave a smaller carbon footprint and promote a more luxurious style of cruising. These cruises also suit the design of our products such as our stem light range which are used on luxury yacht interiors and provide a high quality and sophisticated look.” The Somnus light from Beadlight has a flexible stem and integrated USB charging ports 117
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