144 VIEWPOINT The shipping industry, which has traditionally been a major contributor to global emissions, is undergoing a radical shift driven by the imperative to achieve netzero emissions. This transformation is not just a response to regulatory pressures but also a proactive move by the industry to align with global sustainability goals. The Mediterranean region stands at the crossroads of maritime history and innovation, where traditional shipping routes intersect with pioneering environmental initiatives. As the world pivots towards sustainability, the shipping industry faces the formidable challenge of reducing its environmental footprint. A beacon in this transformative journey is the Green Marine Med project, which unites the Mediterranean Green Shipping Network and is backed by the European Maritime and Fisheries Fund. This ambitious project aims to revolutionise green shipping across the Mediterranean by fostering collaboration between northern and southern shores. It mobilises the comprehensive Mediterranean green shipping community, representing the full value chain including actors from the full vessel community, ports and marinas, fuel and energy, as well as finance, investment, innovation and other stakeholders. The World Ocean Council (WOC), in partnership with the Centro Tecnologico Naval y del Mar, is coordinating Green Marine Med and By Paul Holthus, World Ocean Council Going green in the Med World Ocean Council is collaborating with multiple stakeholders to turn the Mediterranean into a paragon of how the global shipping industry can move towards a zero-emission future while driving economic benefits Photo: Port of Barcelona World Ocean Council is collaborating with the port of Barcelona and other stakeholders to turn the Spanish city into a leader in maritime sustainability
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