145 leading a consortium of 18 international partners from across both shores of the Mediterranean. As a unique international alliance and a membership organisation, the global Blue Economy Business and Investment Organization WOC brings together multiple industries including prominent shipping companies, such as Swire Shipping, Maersk and Cruise Line Industry Association, to drive leadership, collaboration and action on sustainable development and corporate ocean responsibility. Through its involvement in initiatives like Green Marine Med, WOC demonstrates its commitment to leveraging corporate leadership to tackle critical challenges facing the ocean. The partnership between WOC and both the city and port of Barcelona in Spain further emphasises the commitment to promoting Barcelona as a global Blue Economy city. This alliance enhances the city’s role as a leader in maritime sustainability, attracting global attention and investment. Together with Barcelona, WOC will launch a revolutionary Center of Excellence on Mediterranean Green Shipping in 2024. This centre will not only serve as a hub for innovation and best practices but also as a platform for catalysing investment and pilot projects in green shipping startups throughout Mediterranean cities and ports. It aims to unite the private industry, investment sectors and experts from various fields to create a ‘community of practice’. This collaborative effort will tackle the multisectoral challenges and opportunities in green shipping, setting a global standard for maritime sustainability. Moreover, the Green Marine Med project is taking proactive steps to engage the comprehensive Mediterranean green shipping community. It includes stakeholders from the entire vessel value chain, ports, marinas and the energy sector. Through national and regional stakeholder events in Spain, Italy, Turkey, and via online platforms, the project is facilitating robust connections and fostering collaborations that are vital for the green transformation of the maritime sector. One of the highlights of this project is the upcoming challenge competition focused on Mediterranean green shipping, which will launch on 4 November 2024. It will identify and support the best green shipping innovations, providing crucial capacity-building training to selected startups and entrepreneurs during a mini bootcamp. This initiative will not only accelerate green innovation but also strengthen the region’s leadership in sustainable maritime practices. The Mediterranean region is not just navigating towards a greener future; it is setting a course for the rest of the world to follow. The journey to net zero in the shipping industry is undoubtedly complex and fraught with challenges. However, the collective commitment of Mediterranean partners and the innovative strategies emerging from projects like Green Marine Med provide a beacon of hope. The Mediterranean is poised to become a global exemplar of how regional collaboration and innovative thinking can lead to substantial environmental and economic benefits. As these initiatives unfold, they promise to redefine the maritime industry, paving the way for a sustainable, zero-emission future that harmoniously blends economic growth with environmental stewardship. Paul Holthus is CEO and founder of World Ocean Council “ WOC will launch a revolutionary Center of Excellence on Mediterranean Green Shipping in 2024” The Green Marine Med project involves stakeholders in the vessel communities, ports, marinas, fuel and energy, finance, investment, innovation, and other sectors in the Mediterranean Green Shipping Network France Spain Turkey Albania Montenegro Bosnia and Herzegovina Slovenia Jordan Lebanon Cyprus Egypt Israel Morocco Tunisia Italy Greece Algeria
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