94 INTERVIEW sun, sea, sand and flora alongside the patterns, textures and geometry that are truly synonymous with the country.” The interiors of Aroya needed to deliver an authentic representation of the country, so the depth of research and attention to detail has been intensive. “The landscape of Saudi Arabia is a lot more diverse than you might think,” says Stewart. “From the coast to the mountains, through deserts and shrublands to lava fields and highlands, there is inspiration everywhere.” Cultural elements provided similarly rich inspiration, not only driving art and design choices but also shaping the onboard experience as well. “The onboard spaces have to align tightly with Saudi Arabian culture, informing restaurant decisions, coffee bars and lounge facilities, entertainment venues and cabin facilities,” explains Stewart. There are countless industry firsts associated with Aroya. One in particular required SMC to make a new class query to make a reality. “Shisha is a feature of Saudi culture, but the pipe uses a hot coal,” says Stewart. “We were pleased to be able to find a way to get class approval because it’s such a popular cultural pastime.” SMC Design curated the onboard art collection, staying local as much as possible to align with the brand ambitions. “We are fortunate to have some Arabic speaking staff on our team and we benefited from good local support, including, for example, an art consultant who helped connect us with local artists,” says Stewart. “We’ve used as many Saudi artists as possible, amounting to over 60 per cent of the works selected. There’s a lot of emphasis on pattern, texture and shape in Arabic art that we’ve been able to carry through into the interior architecture.” “We’ve also been responsible for the exterior works and livery, which is a geometric interpretation of the shimmering sea, as well as all of the graphics and signage throughout the ship,” he adds. “They required a total makeover because the majority of the signage was in Chinese and designed for a Chinese market. It all had to be revised to Arabic.” The exterior changes are subtle: glazing alterations, adjustments to the Royal Suite and reworking of some of the deck activities to take account of the weather. “Because it’s so hot in the Red Sea we decided to move an outside buffet indoors so it could benefit from air-conditioning” says Stewart. “Every design decision is mindful of the guest experience.” Stepping outside its comfort zone to embrace the design heritage of Saudi Arabia has been a test for SMC, and Stewart is grateful to its partners for their help along the way. “Designing for a different culture can be challenging but we’ve had incredible support from Cruise Saudi, the Public Investment Fund and the Ministry of Culture,” he says. “As the first cruise ship for this nation it’s really important that we get it right.” Aroya’s Royal Suites were outfitted by De Wave Group
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