21 EWE. “We also plan to look at how we can reduce single-use plastics and invest in alternative fuels. Plus, we’re concerned about light pollution in the Antarctic region, so will ensure we can ‘dim’ the lights onboard at night. This will also prevent native birds accidently colliding with the ship.” In addition, EWE will ensure that activities offered to passengers in the Antarctic region “will not have a negative impact on the environment”, said Kwok, adding that the brand will also explore how to support conservation efforts in the regions it visits. EWE plans to provide a dedicated service for Chinese or Asian passengers, as the region has a “huge potential market” for expedition cruising. In keeping with its name, which stands for ecology, wellness and education, EWE aims to form strategic partnerships with local communities, conservation organisations and cultural institutions to offer immersive and authentic experiences for passengers. The brand also hopes to incorporate virtual reality experiences, augmented reality tours, and advanced onboard amenities to enhance the overall guest experience. “We hope to be the brand providing an exquisite and luxurious speciality service for Chinese and Asian passengers,” said Kwok. “We plan to use our core concepts of ecology, wellness and education in all our products. In the future, we hope to explore new destinations, particularly in remote or less-travelled regions, to offer unique and exclusive experiences to travellers. We also hope to offer customisable itineraries and personalised services catering to a diverse range of traveller preferences.” Iina Forsblom, partner and cruise design director at TDoS, said: “The EWE project represents a new approach to expedition cruising for the Asian market. The ship will be a frontrunner both in design and in operations.” “ We hope to be the brand providing an exquisite and luxurious speciality service for Chinese and Asian passengers” The vessel, which will have capacity for 200 passengers, will be designed to operate in both the polar and tropical regions
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