113 Ports are also using smart technology tools. For example, the Port of Rosslare in Ireland is using AI to speed up its check-ins by automatically reading the registration plates of vehicles boarding ferries belonging to operators including Brittany Ferries, DFDS, Finnlines and Stena Line. But operational efficiency is just one driver behind the maritime industry’s technological revolution. “People expect constant high-speed internet and mobile connectivity at sea, which is pushing passenger shipping companies to invest in satellite communications systems and onboard networking infrastructure,” says Belle. “The International Maritime Organization’s regulations around safety, environmental compliance and cybersecurity are mandating the adoption of new technologies for vessel monitoring, emissions tracking and secure communications. Plus, rising fuel costs, increasing traveller numbers and environmental concerns are driving investment in alternative fuels, route and passenger optimisation solutions, and predictive maintenance systems.” Onboard technology needs to be connected to onshore teams at all times to ensure seamless operations, enhance safety at sea and deliver superior passenger experience. However, there are several integration challenges that operators need to overcome to make this a reality. “Bandwidth limitations and connectivity gaps between ship and shore affect real-time data synchronisation and communication,” says Belle. “There is also the issue of legacy systems onboard ships being incompatible with modern digital platforms designed for onshore teams. Cybersecurity vulnerabilities at the ship-shore interface add an extra layer of difficulty as does data standardisation across different vendors, systems and platforms.” Technology can help to overcome these barriers, though. “ Imagine a cruise where guests can use virtual reality to explore ports of call before arrival or access a virtual concierge that anticipates their needs based on AIdriven personalisation” Technology is developing at a rate where guests in the near future will be able to use virtual reality to explore ports of call before arrival Photo: iStock/urbazon
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