Cruise & Ferry Review - Spring/Summer 2025

COMMENTARY Comprehensive, mobile-compliant and web-based, cruisePAL is a first-ofits-kind suite of software that brings together hotel and marine applications into one seamless, cloud-supported system. It’s designed specifically to help organisations in the cruise industry simplify everything from land-based management to shipboard operations. In an industry where specialised solutions often lead to fragmented systems, we take a different approach. We focus on breaking down those silos, optimising workflows and helping cruise operators achieve greater efficiency. We leverage our global reach, skilled professionals and combined expertise to develop and implement digital solutions. This competitive advantage positions cruisePAL as an essential offering in the market, providing significant value to clients seeking innovative digital solutions for the cruise industry. Overall, cruisePAL represents a significant advancement in digital solutions for the cruise industry, offering a comprehensive suite of software tailored to meet the evolving needs of operators and passengers alike. Its integration of modules from industry-leading companies underscores its potential to drive efficiency and innovation in cruise operations. Modules that cater to hotel maintenance and guest engagement, sales and hotel management, and maritime management are seamlessly integrated within cruisePAL. This integration enhances overall interoperability and offers a cohesive set of solutions for cruise operators to enhance both their shoreside operations and onboard ship management. The software suite is developed by professionals with extensive experience in the cruise and maritime industries. Our expertise ensures that cruisePAL is tailored to address the specific challenges and requirements of the industry. The central reservation system functionality is capable of handling various booking environments, including complicated, packaged, dynamic, group, tour and allocation bookings. The comprehensive cruisePAL cruise ship management system enhances operational efficiency, performance monitoring and guest experience, both onboard and ashore underscoring its importance in streamlining business requirements for cruise operators. As it continues to evolve, cruisePAL isn’t just keeping up with the future – it’s leading the way. A solution for the future Bringing together a comprehensive suite of software, cruisePAL simplifies every aspect of cruise operations SONJA MERCKEL Head of Sales at cruisePAL “ Overall, cruisePAL represents a significant advancement in digital solutions for the cruise industry” A range of modules are available in cruisePAL to help cruise operators meet the needs of their guests 125

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