15 emissions by optimising fuel and energy consumption, routes, water management and various logistics processes in the more than 350 ports AIDA’s ships visit around the world. The FOC has developed a tactical table (a digital workbench equipped with software) and a modern ship simulator to help present various scenarios and conduct individual training sessions for the cruise brands. “Compliance with environmental regulations is our top priority,” says Eichhorn. “The previous manual approach became increasingly complex and labour intensive, especially as new regulations were introduced worldwide. With this proprietary software solution, these tasks are automated and optimised, allowing us to effectively address future challenges.” Software, which has been specially developed involving experts of Carnival Corporation, also helps to continuously improve environmental management in the interest of protecting sensitive marine ecosystems as effectively as possible. With a global digital environmental sea map installed on all ships, the FOC monitors more than 500 international and national environmental special zones, port regulations and the company’s own guidelines worldwide. In addition, technical control and analysis, combined with best-practice experiences, offer numerous approaches to developing innovative environmental and resource conservation projects in areas such as freshwater supply, wastewater treatment, and recycling and waste management. Over the next two years, AIDA is investing millions to modernise its older ships to help decarbonise their operations. “As part of the AIDA Evolution future initiative, the largest fleet modernisation programme in our company’s history started in February 2025 with AIDAdiva docking [to be followed by AIDAluna and AIDAbella] in Chantier Naval in Marseille, France,” says Eichhorn. “We are very proud of this, as fleet optimisation is an important pillar of our AIDA decarbonisation strategy.” In addition to new innovations and optimisations, AIDA cruises added popular concepts from its latest ships to AIDAdiva during the seven-week dry dock. “The wishes of our guests constantly spur us on to rethink the cruise experience and take existing concepts to the next level,” says Eichhorn. “The ships in the Sphinx series have written cruise history with their innovative room concept and design. We want to build on this with our AIDA Evolution programme. Our guests can enjoy even more variety of experiences, service and comfort onboard.” Fleet modernisation projects, combined with decarbonisation initiatives, and both a high passenger return rate and around every second guest being a new customer in 2024, indicates that AIDA is set for a healthy and promising future, says Eichhorn. “This year is looking excellent so far. We will continue to grow profitably due to several factors, such as the unbroken trend towards advance bookings on premium price level and unrivalled price/experience ratio compared to shoreside vacation offers.” “ The wishes of our guests constantly spur us on to rethink the cruise experience” The FOC uses a digital ‘tactical table’ to simulate various sailing scenarios and conduct training sessions for AIDA’s crew members KEYNOTE
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