NORTHERN EUROPE: COMMENTARY Experiencing island life Orkney Islands Harbour Authority is enabling cruise guests to delve into the unique culture, history and wildlife of the Scottish islands With a population of 22,000, Orkney may seem small, but there is a lot to entertain the 200,000 annual cruise visitors keen to explore our isles. Known for their rugged landscapes, fascinating history, and diverse wildlife, the islands provide a combination of natural beauty and rich cultural heritage, creating a unique and captivating destination for visitors. On the mainland of Orkney, the Heart of Neolithic Orkney World Heritage Site includes the Ring of Brodgar, a prehistoric stone circle dating back to around 2500 BC. Guests can also visit Skara Brae, a remarkably well-preserved Neolithic village that offers a glimpse into the lives of early settlers, as well as Maeshowe and The Stones of Stenness. There is something to see everywhere you look, with St. Magnus Cathedral in Kirkwall and the Italian Chapel on Lamb Holm also being two of our most visited sites. Making sure that each island stands out as a must-visit destination requires a strategic approach that emphasises the unique offering of each for expedition and luxury cruise brands alike. By showcasing their distinctive features, enhancing infrastructure and offering tailored experiences, we believe visits to places such as Hoy, Westray and North Ronaldsay can open new experiences and make the islands an appealing stop for cruise operators. The Outer and Inner Isles of Orkney offer a rare experience that many destinations cannot – unspoiled landscapes, rich archaeological sites, abundant wildlife and a unique blend of Norse and Scottish cultural influences. The islands will captivate historians and nature lovers alike, and highlighting the isles as a haven for birdwatching, wildlife spotting and scenic exploration is a key opportunity for us. Cruise lines are increasingly looking for destinations that offer exclusive and immersive experiences for their passengers, allowing them to learn about the way we live and our history by delving into communities across the archipelago. Our isles can capitalise on this by offering tailored shore excursions that link guests with our community, such as archaeological tours, guided hikes and boat trips around Scapa Flow and the coastal landscapes. Our collaborations with local operators to create specialised excursions can differentiate Orkney from other cruise destinations. By combining unique attractions, tailored experiences and improved infrastructure, Orkney’s Outer Isles can become an attractive, must-visit destination for cruise vessels looking to offer passengers an unforgettable experience. PAUL OLVHOJ Business development manager at Orkney Islands Council Harbour Authority More than 200,000 cruise passengers visit Orkney each year onboard ocean and expedition vessels “ The Outer and Inner Isles of Orkney offer a rare experience that many destinations cannot” 167
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