83 Photo: credit capacity estimations, and app and audio announcements. These are in addition to our real-time vessel tracking, in-app concessions and the NYC Ferry app.” So, what are Flaskey’s priorities to help Hornblower navigate a new corporate itinerary following a turbulent phase in its development? “This year, our focus is on fully embracing the Hornblower brand,” he says. “We have a rich, 100year history, and we’ve earned deep trust and respect within the maritime and transportation industries. As we honour this heritage, we’re also committed to evolving and modernising our brand for a new generation. We are focused on creating unique, unforgettable experiences and finding new ways to engage with the more than 20 million guests we welcome each year.” In 2025, he will be working on City Cruises Live, a new initiative for City Cruises that will incorporate headline entertainment into the company’s cruises, including appearances from major TV and sports personalities. “We are also seeking out and securing strategic partnerships to promote our product,” he adds. Having built the first hybrid ferry in the USA in 2008, Hornblower also continues to improve the environmental sustainability of its passenger shipping business. “We’ve expanded our hybrid fleet at Alcatraz City Cruises using diesel-electric, solar and wind turbine to reduce our emissions and improve air quality,” says Flaskey. “We also continue to invest in fleet advancements in other parts of our business, such as in our New York operations at NYC Ferry with Tier 4 engine systems and renewable diesel, along with low-emission engine upgrades at Statue City Cruises.” Flaskey says that developing energised and committed crew is key to the success of all the business activities in his remit. “We have added incredible leaders to our team who bring deep expertise across finance, marketing, human resources and operations and who will be instrumental in helping us build on our foundation to create more innovative, customer-centric experiences while leveraging Hornblower’s incredible legacy and growth potential.” Hornblower is working on a new initiative to improve entertainment programmes for passengers sailing onboard vessels in the City Cruises fleet
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