Optimization Boutique Tailor-made solutions to support your itinerary decisions OPTIMeasy offers a straightforward approach for providing decision-support tools that ensure a consistent competitive advantage, with the goal of supporting businesses in managing their operations more efficiently and effectively. Specifically, OPTIMeasy focuses on the study, development, and commercialization of solution approaches aimed at optimizing decision-making and operational processes, integrated when necessary with new technologies and AI. en.optimeasyway.com New itinerary planning tool to reduce emissions for MSC Cruises MSC Cruises expects emissions from its fleet of ships to drop by 15 per cent with the 2026 fleetwide introduction of a new itinerary planning optimisation tool called OptiCruise. OptiCruise has been developed with OPTIMeasy, a research company affiliated to the University of Genoa, as part of the European Union’s funded Project CHEK, which was established to investigate and trial several lowcarbon shipping opportunities. The technology was tested onboard MSC Bellissima over a 12-month period as the ship sailed between 17 ports in the Mediterranean. The tool uses a new mathematical model to examine various factors that influence the planning of each MSC Cruises’ itinerary to achieve the optimum level of efficiency for sailing, while also maintaining or enhancing guest satisfaction. These factors include sequencing of the port calls, departure and arrival times at ports, the ship’s speed, the appeal and attractiveness of destinations for a holidaymaker, shore excursions, and operational costs such as fuel, port charges and food provisions. Photo: MSC Cruises
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