3 Follow Cruise & Ferry: While the primary objectives of itinerary planners remain to fill ships safely and profitably and deliver high passenger satisfaction rates, there are now countless factors and processes to negotiate in pursuit of these ambitions. To navigate these challenges and deliver unforgettable moments of discovery that exceed guest expectations, itinerary planners must collaborate with stakeholders across the industry. “Guests want once-in-a-lifetime experiences that can only be delivered through years of expertise, solid partnerships and collaborations with communities around the world,” says Conrad Combrink of Silversea in our keynote on page 6. In addition to working closely with port authorities to ensure seamless embarkation and disembarkation experiences, cruise lines must join forces with reputable tour operators who can create compelling shore excursions. Claudine Pohl of hospitality and consulting firm Lemoneight explains how cruise lines can pick the right partners in our shore excursion feature on page 62. Cruise lines must also capitalise on the power of the local community to drive successful itineraries. Both Holland America Line’s Robert de Bruin and Swan Hellenic’s Hugues Lamy explore how a welcoming community can entice cruise visitors in their Planner Perspectives on pages 47 and 60 respectively. The impact of the local community is evident in the Florida-Caribbean region, which continues to attract more cruise visitors than anywhere else in the world. “The people are the Caribbean’s strength,” says Michele Paige of the FloridaCaribbean Cruise Association in our regional spotlight on page 76. This issue offers multiple insights into the collaborative spirit of the industry in action, championing the well-travelled community of itinerary planning, port operations and shore excursions experts for their role in delivering thoughtfully curated itineraries and onshore experiences. Jon Ingleton Executive Editor, Cruise & Ferry Itinerary Planning The power of partnership Foreword 2025 Executive editor Jon Ingleton Head of editorial Rebecca Gibson Editor Alex Smith Editorial team Alice Chambers, Amber Hickman, Richard Humphreys, Laura Hyde Head of media sales Shelly Palmer Publication manager Kimberley McLean Account manager Benedict Pask Publisher Toby Ingleton Production manager Stuart Fairbrother Design Bruce Graham, Libby Sidebotham, Dhanika Vansia Cover image Wesgro Website development Chris Jackson Circulation Sophia Brinkley Advertise info@cruiseandferry.net Subscribe subscribe@tudor-rose.co.uk www.cruiseandferry.net/subscriptions £24.00 Published by Tudor Rose Tudor House, 6 Friar Lane Leicester LE1 5RA Tel: +44 116 2229900 www.tudor-rose.co.uk ISSN 1367-2657 (Print) ISSN 2635-0394 (Online) Printed in Great Britain by The Manson Group. © 2024 Tudor Rose Holdings Ltd. All rights reserved. No part of this publication may be stored or transmitted or reproduced in any form or by any means, including whether by photocopying, scanning, downloading onto computer or otherwise without the prior written permission from Tudor Rose Holdings Ltd. Views expressed in this magazine are not necessarily those of the publisher. Acceptance of advertisements does not imply official endorsement of the products or services concerned. While every care has been taken to ensure accuracy of content, no responsibility can be taken for any errors and/or omissions. Readers should take appropriate professional advice before acting on any issue raised herein. The publisher reserves the right to accept or reject advertising material and editorial contributions. The publisher assumes no liability for the return or safety of unsolicited art, photography or manuscripts.
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