30 FEATURE It takes something special for towns and cities to become successful cruise destinations. Laura Hyde discovers how elements such as well-serviced ports, friendly locals and a strong shore excursion offering help to draw in the crowds Elevating destination appeal There are some fundamental requirements for a cruise destination to be successful: relationships fostered within the cruise industry; the infrastructure at the port; and a selection of excursions once guests are onshore. Cruise lines look for safe and wellequipped ports that offer efficient services, professional staff who can assist their guests and easy access to key tourist attractions in the nearby towns and cities their ships are visiting. They will also aim to curate a programme of activities catering to their passenger demographics, whether that’s family-friendly activities for multigenerational holidaymakers, cultural tours providing discerning cruise guests with an authentic experience, or outdoor adventures for thrill-seekers whatever the season. The most successful cruise destinations not only meet these fundamentals, but also have something special, which makes their port call last for a long time in guests’ memories while capturing their imaginations and thirst for travel. We spoke with ports from various regions around the world to find out how they are working to differentiate their destination in numerous ways, from promoting natural wonders to making major new investments in their facilities. Foyle Port, island of Ireland Foyle Port, in Ireland’s north west, is making a mark with cruise guests thanks to an array of exhilarating outdoor activities. It is also a compelling destination for excursions focused on sustainability – preserving the region’s natural beauty and cultural integrity. Located along the Wild Atlantic Way, the port provides direct access to Donegal, known for its picturesque landscapes, rich cultural heritage and welcoming locals. Guests can immerse themselves in nature with bike tours through Glenveagh National Park, hikes along the cliffs at Malin Head, or by exploring the ancient fort at An Grianán of Aileach (pictured).
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