50 PLANNER PERSPECTIVE A remarkably Arabian experience Turky Kari speaks with Alex Smith about how Aroya Cruises is aiming to introduce Arabian travellers to an Arabian cruise experience with its first itineraries Launched in June 2023 by Cruise Saudi, AROYA Cruises is set to become the first Arabian cruise line at sea when its eponymous ship, AROYA, embarks on its first voyage on 16 December 2024. The cruise line has been launched with a unique vision in sight, as it aims to promote Saudi Arabia as a global destination through a cruise product tailored specifically for Arabian guests. Aroya’s design has been inspired by the Arabian culture, architecture and landscape, with its public spaces, venues and suites evoking a sense of Arabian identity through a contemporary approach. Though cuisine and entertainment will feature international influences, AROYA Cruises is putting an Arabian touch on both. “We’re focused on the Arabian source market, specifically Saudi Arabia and other Gulf Cooperation Council countries,” explains Turki Kari, executive director of marketing and corporate communications at AROYA Cruises. “To do that, we’re highlighting what we do differently than other cruise lines, which is providing a ‘Remarkably Arabian’ experience. We’re focusing heavily on the guest experience to ensure it is an authentic representation of the generosity and hospitality of Arabia.” AROYA’s first voyage will begin in Jeddah, Saudi’s second largest city and the cruise line’s headquarters, and sail “ We’re highlighting what we do differently than other cruise lines” AROYA Cruises will sail short itineraries across the Red Sea in its first season.
RkJQdWJsaXNoZXIy NzQ1NTk=