68 FEATURE: SHORE EXCURSIONS Carly East, Tourism Coordinator Sulivan Shipping Service “To rebuild shore excursion sales revenue, cruise lines must focus on offering unique, personalised and exclusive experiences that passengers cannot easily replicate on their own, such as wildlife spotting in the Falklands’ archipelago. Collaborating with local operators to provide culturally immersive excursions ensures that the integrity and historical value of the destination is preserved. Additionally, bundling excursions with special onboard incentives and competitive pricing may attract more passengers. Pre-cruise promotions of these experiences would also help generate interest, boost sales and enhance the overall guest experience.” Insider insights Three shore excursion providers share how cruise lines can work with local operators to develop appealing shore excursions
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