69 “Having been in the tourism industry for over 30 years, I have seen tourism evolve over the years. Malta has followed Mediterranean trends in luring those seeking warmer climates, but to overcome seasonality, it has had to bolster cultural activities in the shoulder and low months. Mifsud Brothers’ boutique destination management company 20Twenty designs well calibrated experiential activities to suit the various profiles of guests, from curated private cultural evening events at the citadel in Gozo to an intimate musical performance in Valletta at the Oratory of Saint John in front of the world-famous Caravaggio. Meanwhile, more adventurous travellers can go coastal trekking and canoeing on the islet of Comino before tasting artisanal bread and native honey at a restored bakery.” “My first suggestion is for cruise lines to maintain an updated and constantly evolving portfolio. A significant percentage of cruise line guests are repeat visitors, meaning they are often addressing an audience already familiar with the destination. When the portfolio and offerings aren’t refreshed, passengers tend to seek experiences elsewhere, as there is little difference between what cruise lines offer and what independent land-based operators may provide at a better rate. This is exactly where Global Cruises steps in – we help cruise lines address this pain point by continuously creating innovative experiences that reflect the latest trends in each destination. Some cruise lines are always open to innovation, while others are more resistant, and this is directly reflected in their market performance.” Ivan Mifsud, Chairman Mifsud Brothers Leyla Osorio, CEO Global Cruises
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