76 Welcome to paradise The Caribbean is the world’s most popular destination for cruising. But what makes the region so special and how are its ports working to keep it that way? Alex Smith reports The Caribbean is, in many ways, the home of cruising. According to Cruise Lines International Association’s 2024 State of the Cruise Industry report, 44.2 per cent of all cruise passengers in 2023 sailed on a Caribbean itinerary, more than double the share of any other region. The popularity of these cruises has made the Floridian ports they depart from some of the busiest in the world, while the ports they call at along the way are among the most visited tourist destinations. But what’s behind the region’s enduring and still-growing popularity? Dona Regis-Prosper, secretary-general and CEO of the Caribbean Tourism Organization (CTO), identifies several key reasons why cruise lines and their guests keep returning to the Caribbean. “Our seas, beaches and pristine environment are extraordinarily attractive to tourists,” she says. “The revitalising rhythms of our music and dance and the unforgettable tastes of our Caribbean cuisine also entice tourists to visit the region. Above all that, however, is the hospitality of our people. The warmth and generosity of our people, who exude a joy of life, delight and refresh visitors, so they keep coming back to the Caribbean.” The importance of the local community in attracting cruise tourists is a sentiment echoed by Michele Paige, CEO of the Florida-Caribbean Cruise Association (FCCA). “The people are the Caribbean’s number one strength,” says Paige. “They are warm, loving and enjoy welcoming people into their homes. Then there’s the REGIONAL SPOTLIGHT: FLORIDA-CARIBBEAN “ The warmth and generosity of our people, who exude a joy of life, delight and refresh visitors” Dona Regis-Prosper CTO Photo: Keir Magoulas, Visit Tampa Bay Cruises from ports in Florida such as Port Tampa Bay sail to the Caribbean year round
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