[ 114 ] THE SHIP OF THE FUTURE In today’s business landscape, change is not just constant but rapid. Staying afloat in the face of fierce competition requires forward-thinking and innovation. P&O Ferries, the market leader on the Dover– Calais route, understands this reality. In a bold bid to stay ahead of the curve and redefine the very paradigm of maritime travel, the company is rolling out its ambitious Ship of the Future project. In this pioneering endeavour, P&O Ferries has partnered with Winpos, a trailblazer in providing Point of Sale (POS) solutions in the ferry industry. Winpos and P&O Ferries are truly customer-centric organisations that prioritise customer experience and satisfaction. Their collaboration on the Ship of the Future project is a testament to their commitment to providing customers with a safe, secure, and well-cared-for experience. They have worked tirelessly to create a welcoming and accommodating environment where customers can relax and enjoy their stay. Dedication to customer service excellence is evident in their attention to detail and care in every aspect of the Ship of the Future. Winpos and P&O Ferries genuinely believe that their customers are the heart of their business, and they have gone above and beyond to ensure passenger comfort and happiness. The partnership between P&O Ferries and Winpos is a perfect example of how Winpos is committed to its role as catalyst for improving customer experience and driving profits. Winpos’ cutting-edge technology has already proven successful with various ferry operators, and its tailored POS solutions designed explicitly for ferry companies are second to none. With a clear focus on providing a fully digitised and state-of-the-art consumer experience, Winpos recognises that modern consumers demand waste-reducing, serviceaccelerating, and reliable solutions, even in challenging environments like the middle of the ocean. The Ship of the Future initiative is fully aligned with Winpos’ vision of offering an intuitive, efficient, and sustainable customer experience, and this partnership with P&O Ferries is a testament to Winpos’ commitment to driving innovation and improving customer service in the maritime industry. IMPROVING CUSTOMER EXPERIENCE Winpos has incorporated Beacon and Wayfinder technologies into its solution. This technology is akin to a highly precise, localised GPS, dramatically improving customer experience. For example, it allows customers to order food without inputting their table number. This technology also helps guide customers to less crowded areas, ensuring quicker service and a better experience. The Winpos Mega solution also consists of multiple channels for ordering, such as traditional POS terminals, self-service kiosks, “ With a clear focus on providing a fully digitised and stateof-the-art consumer experience, Winpos recognises that modern consumers demand wastereducing, serviceaccelerating, and reliable solutions, even in challenging environments like the middle of the ocean”
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