[ 115 ] ONBOARD mobile apps, and tablets for mobile selling. These options provide the flexibility that modern customers demand, offering them the convenience of making purchases that best suit their needs. Winpos’ utilisation of Beacon and future Wayfinder technologies represents a significant technological leap that fundamentally enhances the customer experience. Beacon technology is a proximity-based solution that uses Bluetooth Low Energy (BLE) signals to create unique, localised communication between devices in a specific range. This technology can be likened to a lighthouse, which sends out signals that can be picked up by any compatible device within its radius. When a customer with the Winpos DIRECTorder app enters the beacon’s signal radius, the beacon sends specific data packets to the app. This data exchange enables the app to understand the customer’s precise location, triggering location-specific actions on the app. A ground-breaking feature facilitated by Winpos technology is ‘scan and go’. Customers can now navigate through the shopping area, scan the items they wish to purchase using the DIRECTorder app, and then pay for them directly. This process eliminates the need to place items in a basket and queue at the checkout, thus revolutionising the shopping experience by providing a seamless, convenient, and timeefficient solution. Another powerful feature integrated into the solution for P&O Ferries is the order-at-table service. Once a customer settles at a table, the beacon technology lets the app recognise the customer’s exact location, allowing the customer to place an order directly from the table without the need to queue. The customer’s comfort is considerably enhanced as he/she can browse the menu, select, and order at his/her leisure, with the order delivered straight to the table. This order-at-table service is ingeniously connected to Kitchen Display Boards and Order Ready Boards. Once an order is placed, the details are directly displayed in the galley area. The staff can track the order’s progress, ensuring its timely preparation and delivery. The Order Ready Boards provide real-time updates about the status of the orders, helping staff monitor waiting times and manage customer expectations. One of the most transformative features of Winpos technology is the eradication of queues. The DIRECTorder app lets any number of customers place their orders simultaneously, eliminating order waiting times. The benefits extend beyond customer convenience; because data suggest that customers are more likely to order more via an app than from a customer service assistant. IMPROVED SERVICE EFFICIENCY, FEWER QUEUES The positive impact on customer experience is considerable. With customers’ orders taken instantly, there’s an unprecedented level of service efficiency. The removal of queues allows for a more relaxed, enjoyable customer journey. Furthermore, the fact that customers order more via the app than through customer service assistants presents a winwin situation, enhancing customer satisfaction while boosting profits for P&O Ferries. “ One of the most transformative features of Winpos technology is the eradication of queues. The DIRECTorder app lets any number of customers place their orders simultaneously, eliminating order waiting times”
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