[ 116 ] THE SHIP OF THE FUTURE These cutting-edge technologies have fundamentally changed the way ferry operators can provide exceptional customer experience. By meeting and exceeding modern customer expectations for seamless, efficient, and personalised service, Winpos is indeed empowering P&O Ferries to set new benchmarks in customer experience. The Winpos solution aligns with P&O Ferries’ Ship of the Future programme goals, which aim to promote sustainability, enhance customer experience, and increase profits. P&O Ferries can use data analytics to manage inventory efficiently, reduce waste, and lower costs. It provides excellent reporting and analysis features for all business levels. At its core, the Winpos solution provides detailed data on every aspect of the operation, from sales to inventory to customer behaviour. This robust data set enables businesses to make informed, strategic decisions that contribute to increased efficiency, profitability, and overall customer satisfaction. THE POWER OF DATA At the operational level, Winpos provides insights into what is and isn’t selling. This valuable information enables P&O Ferries to optimise its product range, focusing on highdemand items and minimising or eliminating those with low sales. With this data at hand, the management team can strategically plan special offers and promotions to maximise sales and boost customer engagement. Data analytics also reveal peak and low ordering times, providing valuable information for staff scheduling and resource allocation. This data can help improve operational efficiency, ensure timely service during peak periods, and reduce unnecessary costs during quieter times. From a geographical perspective, Winpos’ data can help identify which parts of the ferry generate the most sales. This data is beneficial for planning and optimising the placement of products, staff, and promotional materials. By understanding where customers shop and purchase the most, P&O Ferries can create strategies to encourage further sales in these areas or boost engagement in less visited areas. Furthermore, data analytics offer insights into customer behaviour such as favourite products, ordering patterns, and responses to promotional offers. These insights can help P&O Ferries create personalised customer experiences, increase customer loyalty, and stimulate repeat business. Ultimately, the comprehensive, data-driven approach facilitated by the Winpos solution promotes a culture of continual improvement, enabling P&O Ferries to refine its offerings, streamline its operations, and create a superior customer experience. By intelligently leveraging this data, P&O Ferries can align their services more closely with their customers’ needs and expectations, setting a new standard in the maritime industry. Winpos’ collaboration with P&O Ferries represents an unprecedented wave of change in the industry. The Ship of the Future project embodies the determination of both companies to invest in and meet new customer expectations. It has set a benchmark that other companies in the industry will strive to reach. PRE-ORDERING — THE NAME OF THE GAME The Beacon technology used has proved to be a game-changer. As Winpos continues to enhance the app, customers will soon be “ Ultimately, the comprehensive, datadriven approach facilitated by the Winpos solution promotes a culture of continual improvement, enabling P&O Ferries to refine its offerings, streamline its operations, and create a superior customer experience”
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