[ 117 ] ONBOARD able to pre-order items like food and drink before boarding the ferry, further enhancing their travel experience. Pre-ordering represents a new frontier in customer convenience and business efficiency, particularly in the context of maritime travel. The ability to preorder food, drinks, and other items before boarding can transform the customer experience and streamline operations for P&O Ferries. From a customer’s perspective, pre-ordering simplifies the journey. Rather than waiting to board before deciding on meal options or worrying about the availability of their preferred items, customers can make their selections in advance at their convenience. This is particularly beneficial on shorter crossings, where time for in-person ordering and delivery can be limited. The ease and convenience of pre-ordering encourages passengers, who may have not previously considered ordering due to limited time, to purchase food and drink for their journey. For P&O Ferries, pre-orders provide several key operational benefits. Knowing customers’ orders in advance allows for better planning and preparation, reducing waste and optimised inventory management. For instance, if a specific food item is pre-ordered in large quantities, additional stock can be arranged ahead of time, ensuring that demand is met and customer satisfaction remains high. Conversely, if certain items are not popular in preorders, they can be scaled back, reducing potential waste and saving costs. In addition, pre-ordering provides opportunities for targeted marketing and upselling. P&O Ferries can use the pre-order process to highlight special offers, recommend items based on previous orders, or suggest add-ons that pair well with the chosen items. This personalised approach can increase sales of higher-margin items, boosting overall profitability. Moreover, the pre-ordering process can gather valuable data about customer preferences and behaviour, which can be used to tailor future offers, menu items, and services, driving continuous improvement in customer experience. A NEW INDUSTRY STANDARD In the digital transformation era, integrating advanced features like preordering in the Winpos solution underscores P&O Ferries’ commitment to leveraging technology to enhance the passenger experience. It represents another way in which Winpos and P&O Ferries are collaborating to set new standards in ferry travel. The results of this collaboration between P&O Ferries and Winpos are evident. Much like how Amazon revolutionised customer expectations for delivery, P&O Ferries is altering the expectations for ferry travel, setting a new standard in the industry. P&O Ferries has been empowered to provide an exceptional travel experience that customers will come to expect and trust. In conclusion, P&O Ferries and Winpos are sailing into the future of maritime travel with the Ship of the Future programme. With their combined vision of more sustainable, efficient, and passenger-focused ferry services, they are paving the way for other companies to follow suit. As the seas of technology continue to shift, one thing remains certain: P&O Ferries and Winpos are setting a course for a future where every voyage is a remarkable journey. “We are honoured to have partnered with P&O Ferries on the Ship of the Future project, revolutionising the onboard customer experience. Our comprehensive POS ecosystem, including self-service kiosks, mobile POS, and centralised management, brings convenience and efficiency to every transaction. Together, we are shaping the future of travel, ensuring that customers enjoy seamless journeys and exceptional service. At Winpos, we take pride in our contribution to enhancing the customer experience, and we remain dedicated to continuous improvement.” Tim Watson, CEO, Winpos – POS Division of the Winpos Group
RkJQdWJsaXNoZXIy NzQ1NTk=