[ 139 ] All ferry operators have an opportunity to take material share from train and air travel in a way that the ferry industry as a whole hasn’t had the opportunity to do for 30-plus years. As for P&O Ferries, the heritage ferry operator has become a passionately ‘customer-first’ business that has maintained focus on both its freight drivers and tourists. Even before the newbuilds were introduced, the Doverheadquartered company had raised the bar on customer experience. Its food experience is better, its partnership with World Duty Free is better and it has improved its lounges, bars and children’s areas. The friendliness is second to none, so overall P&O Ferries today offers a way better onboard experience and is still improving. The DP World-owned company is set to become the most efficient and competitive ferry operator in a highly competitive market and on the back of that, it will achieve its vision for growth or as company CEO, Peter Hebblethwaite, puts it: “Once onboard, we have to give everyone everything that they need so that they can take time to enjoy the ship and rest before they head off for what could be a relatively long drive on the other side. P&O Pioneer and P&O Liberté deliver all of this, with an unparalleled standard of service. The interior facilities are first class and the outdoor space has been really well received. We have laboured over every detail to build two extraordinary ships that will be treasured by both us and our customers for many years to come.” Every inch a game-changer the Ship of the Future brings the Dover–Calais ferry experience to unprecedented heights. Competitors will follow the pioneering pair with great interest but suffice it to say that the future belongs to those who prepare for it today. “ We have laboured over every detail to build two extraordinary ships that will be treasured by both us and our customers for many years to come” LEGACY
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