[ 6 ] THE SHIP OF THE FUTURE LEADING THE WAY IN RO-PAX FERRY DESIGN Besides being the naval architects of P&O Ferries’ Ship of the Future and a long list of other new ro-pax ferries, OSK Design is also a renowned interior designer, offering a unique one-stop-shop, as evidenced by P&O Pioneer and P&O Liberté. Notwithstanding keeping close ties with Guangzhou Shipyard International (GSI) through the SinoDane joint venture, OSK Design remains a fully independent naval and interior architecture consultancy as the management owns the company with offices in Copenhagen and Aarhus. We employ over 70 people and as a world-leading designer of ro-pax ferries we have been responsible for the design of many significant ro-pax ferries built in recent years. Our flat and agile organisation has proved to be a successful business model as we take pride in our in-depth understanding of our customers’ business model. We go with them all the way as we use our expertise to improve the design of the entire passenger flow, starting from the moment passengers arrive at the port of departure until they leave the port on the other side, heading for their destination. While freight remains the bread and butter for most ferry operators, the passenger peak season shouldn’t be underestimated. But the low season can be a long one and we believe that it’s essential to support the ferry operator in its tonnage strategy, optimising its fleet for both the off-peak and peak season, an approach that is also reflected in the Ship of the Future. With an output of 20 to 25 concept designs per year, we have a perfect understanding of the ferry business. Thanks to our experience, we are in a unique position to combine tonnage strategy with passenger experience, onboard revenue, energy optimisation, fuel strategy and a company’s operational profile. Combining all these important elements in a single organisation has proved to be the secret recipe to make a ferry futureproof. Our customers appreciate the independent advice in combination with the cultural “ The low season can be a long one and we believe that it’s essential to support the ferry operator in its tonnage strategy, optimising its fleet for both the off-peak and peak season, an approach that is also reflected in the Ship of the Future” By Anders Ørgård
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