11 Green is a trend – sustainability is a mindset – Lone Ditmer, Marketing Manager and Sustainable Business Development, Dansk Wilton Sustainability is a core part of the business There are two reasons why sustainability is at the very top of the agenda at Dansk Wilton: purpose and future-proofing our business. We want to be part of the solution and not part of the problem. Our operations cannot be justified if we do not meet the demands of future generations. Therefore, it is a common task to create a more sustainable cruise industry. At Dansk Wilton, sustainability is integrated into our core business and we take a holistic approach that embraces a wide variety of aspects, from material health to carbon management and social fairness. This is a complex but necessary practice, otherwise we risk creating even greater problems. Made for tomorrow – Cradle to Cradle and circular economy Our tool for sustainable business development is Cradle to Cradle; a philosophy and an ambitious certification which drives continuous development. Sustainability is a journey, not a destination. And ambition is an important driver, as is the need for action. Our ambition is to create a circular business model with a focus on material health and to keep the materials in use for as long as possible, both by virtue of durable solutions and opportunities for recycling after use. We are working specifically on various options to ensure an end-of-life solution for our carpets in the form of exciting new materials. We feel like modern-day explorers on a quest into uncharted land – we know where we would like the journey to end but not necessarily the way to get there. Aesthetic design, high quality and sustainability Interior designers and shipowners choose our carpet solutions because aesthetic design, high quality and sustainability are part of the same solution. We believe that all innovations must contribute to a more sustainable development and we need to be bold, experiment and learn while doing. To succeed with a sustainable transformation within cruise ship interiors, all stakeholders in the industry need to join forces as solutions must be found in cooperation across the value chain.
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