28 COMMI TMENT Statements of intent When it comes to sustainability, it is easy for statements regarding corporate intentions to be so broad as to be effectively meaningless. Who doesn’t want to save the planet? However, it has never been more important for cruise operators to articulate how they plan to respond to challenges such as climate change and the urgent need to decarbonise transport. We found a wide range of commitment statements in the public domain from cruise operators both large and small. Jason Liberty, President and CEO, Royal Caribbean Group says the company’s values are “underpinned a conscientious review of our environmental, social, and governance efforts, resulting in a revamped ESG framework that better reflects our innovative and pioneering spirit.” Pierfrancesco Vago, Executive Chairman, MSC Cruises comments: “I look forward to achieving greater resilience through sustainability. Now, more than ever, we must seek to be a leading force for good in the world.” Tom McAlpin, CEO & President, Virgin Voyages, says: “Caring for our environment and the wellbeing of our communities, sailors and crew is just part of who we are. For us, these initiatives are not only responsibilities but business imperatives. We wouldn’t know how to do this any other way.” Many cruise lines emphasise the duty of cruise lines to reduce their adverse environmental impacts. Karl Pojer, CEO, Hapag-Lloyd Cruises, states: “We are very aware of our responsibilities regarding sustainability and environmental protection.” Hervé Gastine, CEO, Ponant, says: “For more than thirty years, we have taken our guests to the most secret places on the planet, where nature reigns supreme. This choice brings with it responsibilities towards the environment and the indigenous people that we meet.” Innovation and cooperation are also common themes in cruise line sustainability statements. Frank J. Del Rio, President and Chief Executive Officer, Norwegian Cruise Line Holdings, says: “Our mission is to continually improve our sustainability culture through fresh innovation, progressive education and open collaboration.” Peter Deer, Managing Director, Fred. Olsen Cruise Lines, notes: “We are firm believers in the power of travel to open minds, build connections and inspire shared humanity. Those three ideas are the pillars of everything we do, including planning our sustainability efforts.” For Daniel Skjeldam, CEO, Hurtigruten, there are three key elements: “We continue to push boundaries when it comes to finding solutions to reduce our emissions and adapting to the rapidly changing world around us.” “ We are very aware of our responsibilities regarding sustainability and environmental protection” Karl Pojer, CEO, Hapag-Lloyd Cruises
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