29 Most of the ‘big ship’ operators can afford to have entire departments dedicated to environmental compliance. Celebrity Cruises says: “We know we have a special obligation to protect our environment. The sustainability of our planet is dependent on clean seas and pure air. It is central to our guests’ vacation experience and is at the core of our commitment to continually improve our environmental stewardship practices.” Holland America Line notes: “We are adapting to the current economy and will continue to manage our resources carefully while enhancing our product in ways which delight our guests and sustain our business.” Meanwhile, MSC Cruises says: “We continuously push the boundaries of what is technically possible at sea and are actively engaged in the development of next-generation environmental technology.” Norwegian Cruise Line favours a checklist approach to show how it aims to mitigate environmental impact, its top picks being: “Reducing Environmental Impact, Sailing Safely, Empowering People, Strengthening our Communities and Operating with Integrity and Accountability.” TUI Cruises states: “As a leading tourism group, we want to continue to use our influence to initiate sustainable change. Of course, this also includes the protection of the environment and the climate. We continue to invest in innovations and technologies that reduce the environmental footprint of travel. Our goal remains to be a pioneer in social and environmental sustainability.” Exceeding expectations is important for Princess Cruises, which says: “We are committed to environmental practices that set a high standard for excellence and responsibility and help preserve the marine environment. In all cases, we meet environmental requirements and, in many cases, we go beyond what is required by law while we are continuously working to identify ways we can raise the level of our environmental performance.” P&O Cruises promises: “We are taking action to protect the environment and invest in our communities and people to deliver positive impact – not just for today, but for the long term” while Cunard says: “We are invested in looking after our planet and addressing climate change is one of our top priorities.” Hapag-Lloyd Cruises concentrates its efforts on three complementary areas of action Source: Travel the World. Preserve Nature. 2020
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